Rey Hospitality
Concept development, bar programs, and hospitality strategy built from real industry experience.
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What We Offer
Built by industry, for the industry.
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Bar and restaurant concepts built from the ground up, from positioning to guest experience.
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End-to-end development including layout, design direction, permitting, and operational flow.
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Cocktail menus, back bar development, and systems designed for consistency, speed, and profitability.
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Structured training and systems that ensure teams execute at a high level day-to-day.
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Social media strategy, content production, and campaigns built to drive traffic and awareness.
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Development of THC beverages, edibles, and food concepts tailored to emerging markets.
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Ready-to-drink (RTD) beverages, canned cocktails, and scalable product concepts built for retail, distribution, and brand expansion.
Results & Impact
Development
Award-winning concepts and bar programs, with experience across Chicago venues and James Beard-recognized teams.
Growth
Driving traffic and repeat business through concepts featured on NBC, Time Out, Eater, and major media platforms.
Systems
Operational structure, SOPs, and staff training built for high-level execution across professional environments.
Revenue
Menus and guest experiences designed to perform, scale, and generate real sales.
Featured Project 2026
Itzchel — Pilsen, Chicago
A full-scale agave-driven bar program built from the ground up.
Scope
Bar concept and layout
All-agave program (mezcal, raicilla, sotol)
Spirit sourcing and brand partnerships
Back bar design and curation
Cocktail and spirit menu development
House-made syrups aligned with the food program
Staff training and SOPs
Execution
Built a fully integrated bar program where cocktails, spirits, and ingredients align directly with the kitchen.
Introduced mezcal, raicilla, and sotol selections not commonly found in Chicago, creating a distinct identity in the market.
Developed systems and training to ensure consistency, speed, and high-level execution.
Result
Positioned as one of Chicago’s standout elevated New Mexican concepts, with a bar program that drives both guest experience and revenue.
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.