Rey Hospitality

Concept development, bar programs, and hospitality strategy built from real industry experience.

Programs work on

Derby Cocktails – As Seen on NBC Chicago

A full breakdown of the cocktails featured on Chicago Today. Built for hosting, quick to execute, and designed to hit hard on flavor.

  • A large format cocktail built for parties. Brighter, greener, and more structured with quick infusions.

    Ingredients (Pitcher)

    • 4 cups fresh watermelon juice

    • 1 oz fresh lime juice

    • 1.25 oz simple or agave

    • 10–12 basil leaves

    • 6 jalapeño slices (with seeds)

    • Sparkling water

    Optional: vodka per serving

    Build

    • Pour over ice

    • Top with sparkling water

    • Optional vodka per glass

    Notes

    • More basil = more aroma, don’t skip it

    • Sugar is higher to balance spice + dilution

    • This should taste bold before soda

  • A clean mule with a fast infusion and strong visual.

    Ingredients

    • 1.5 oz butterfly pea flower infused tequila

    • 0.5 oz lime

    • 0.25–0.5 oz agave (adjust based on tequila)

    • Ginger beer

    Quick Infusion

    • Add butterfly pea flowers to tequila

    • Let sit 15–30 minutes

    • Strain

    Build

    • Tequila into glass

    • Add lime (color shifts)

    • Add ice

    • Top with ginger beer

    Notes

    • Keep sugar slightly higher so it doesn’t drink thin

    • This is your visual moment, don’t rush it

  • Method

    • Bring water to a rolling boil

    • Drop mint in for 3–6 seconds until bright green

    • Immediately transfer to ice bath

    • Remove and dry completely

    • Blend with rich simple syrup (2:1 sugar to water)

    • Strain

    Build

    • 2 oz bourbon

    • 1/2oz Mint syrup

    • 4 Dashes Ango

    • Big Rock or Crushed

    • Garnish with mint bouquet

    Notes

    • Rich syrup = better texture and longer chill

    • No muddling needed

    • Clean, cold, and controlled

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

What Rey Offers

Built by industry, for the industry.

  • Bar and restaurant concepts built from the ground up, from positioning to guest experience.

  • End-to-end development including layout, design direction, permitting, and operational flow.

  • Cocktail menus, back bar development, and systems designed for consistency, speed, and profitability.

  • Structured training and systems that ensure teams execute at a high level day-to-day.

  • Social media strategy, content production, and campaigns built to drive traffic and awareness.

  • Development of THC beverages, edibles, and food concepts tailored to emerging markets.

  • Ready-to-drink (RTD) beverages, canned cocktails, and scalable product concepts built for retail, distribution, and brand expansion.

Results & Impact

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Development

Award-winning concepts and bar programs, with experience across Chicago venues and James Beard-recognized teams.

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Growth

Driving traffic and repeat business through concepts featured on NBC, Time Out, Eater, and major media platforms.

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats
Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Systems

Operational structure, SOPs, and staff training built for high-level execution across professional environments.

Revenue

Menus and guest experiences designed to perform, scale, and generate real sales.

Featured Project 2026
Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Itzchel — Pilsen, Chicago

A full-scale agave-driven bar program built from the ground up.

Scope

  • Bar concept and layout

  • All-agave program (mezcal, raicilla, sotol)

  • Spirit sourcing and brand partnerships

  • Back bar design and curation

  • Cocktail and spirit menu development

  • House-made syrups aligned with the food program

  • Staff training and SOPs

Execution

Built a fully integrated bar program where cocktails, spirits, and ingredients align directly with the kitchen.

Introduced mezcal, raicilla, and sotol selections not commonly found in Chicago, creating a distinct identity in the market.

Developed systems and training to ensure consistency, speed, and high-level execution.

Result

Positioned as one of Chicago’s standout elevated New Mexican concepts, with a bar program that drives both guest experience and revenue.

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Client Access

For a deeper breakdown of programs, portfolio, systems, and pricing, request private access.

  • "Creative, reliable, and genuinely passionate about what they do."

    Former Customer

  • "A professional team that delivers on their promises."

    Former Customer

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Former Customer

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats