Stardust- River North

High-volume, club-driven cocktail program built around a strong, immersive theme in River North, including the main bar and a secondary concept downstairs, The Liar.

Results & Impact

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Scope

  • Full bar program development across a multi-level concept

  • Creative direction tied to a high-energy, themed nightlife environment

  • Integration of main bar and The Liar downstairs as separate but connected experiences

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Program

  • Full cocktail menu development across both bars

  • Back bar curation and full spirits program

  • Beer program development and selection

  • Systems built for speed, consistency, and high-volume output

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Concept

  • Program structure designed for multi-level service

  • Staff training and execution across both spaces

  • Systems built to maintain control during peak hours

  • Alignment of flow and service between main bar and downstairs

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Impact

  • Delivered a cocktail-focused program in a high-volume club setting

  • Built a system that held up under heavy nightlife traffic

  • Created a cohesive identity across two distinct spaces

Range

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

KING OF CUPS

Mystic • Experiential Cocktails

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

STORYVILLE

New Orleans • Restaurant • Live Music

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

ESMERALDAS

Latin Tiki • Tropical Cocktails

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

STARDUST

4am Late Night • High Energy • Nightclub

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Lulus Speakeasy

Romantic • Intimate Cocktails

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Ada Street

Boutique Wine Program • Bar Geek Cocktails

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

Brandos

Draft Cocktails • Karaoke • Late Night

Ed Rey Chicago bar consultant cocktail menu development
Craft cocktail program by Chicago bar consultant Ed Rey
Chicago cocktail and beverage consultant Ed Rey Ed Eats

L’Patron

Tacos • Tequila • Cocktails