Esmeraldas- Humboldt Park
First cocktail-focused bar on Paseo Boricua, built in a neighborhood that came with real challenges.
Results & Impact
Scope
Full bar concept development rooted in Puerto Rican culture
R&D in Puerto Rico and cultural direction tied to music and identity
Collaboration with the Puerto Rican Cultural Center
Multi-channel programming including nightlife, patio, and community events
Program
Full cocktail menu built on fresh ingredients, innovative tiki, and classics
Frozen cocktail program designed for volume and summer service
Rum-focused back bar with curated selections and brand relationships
House infusions, syrups, and prep systems
Vendor and distributor sourcing
Concept
Hiring and building the team from the ground up
Staff training and service standards
Large patio programming tied to Puerto Rican Fest and parades
High-volume event execution and weekly programming
Impact
Established a cocktail program in a previously underserved market
Built a strong, consistent crowd rooted in the neighborhood
Created a safe, welcoming space for the LGBTQ community through active room control
Managed security directly, including removing disruptive guests
Operated through multiple shootings, helping people in real time while keeping the space controlled
